I am Books

I am Books is a bookstore in the Italian district of boston, specialized in the sale of Italian-American literature books. The goal was to create a logo that stands out from the Italian roots and implements a broader concept to expand customers base.
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The process

Through an accurate interview, we have identified the brand values and translate them visually.


The sum of the brand values ​​produced as a result a logo that conveys the true essence of the store, a cultural hub, a much specific and distinct concept.

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The logo has been used on products such as envelopes and stickers.

Selected Works

Il torchioBrand Identity

Next Phase AdvisorsBrand Identity

CornelioBrand Identity